Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.                                        ~David Ogilvy

After filling Pinterest boards, creating idea books on Houzz, and sending links back and forth via Skype while working late into the night, Lisa Frame and Leticia Barr decided they needed a place to curate the many things they love with like-minded individuals who share a soft spot for living a stylish lifestyle, and incorporate the handmade and cottage industries who are making craftsmanship hip again.

With 30 plus years collectively in the social media and blogging space, it’s no surprise that Lisa and Leticia met at a blogging conference and became fast friends. Straight Up Crafty combines their love of writing, knowledge of the social media world, and wealth of experience of working with brands.

Together Lisa and Leticia have worked with incredible companies like as AMD, American Cancer Society, American Express, AT&T, Barnes & Noble, BitDefender, Bipper, Bosch, ChicaLogic, Comcast, Discovery Communications, eBay, ESRB, Ford, Family Online Safety Institute, Fox Home Entertainment, General Motors, Hasbro, Hewlett Packard, Intel, Kia, Kidworth, Lands’ End, Lane Bryant, LeapFrog, Little Pim, Little Passports, Logitech, Macy’s Heart of Haiti, Mabel’s Labels, Master Lock, Mazda, Mercedes, Microsoft Office, Microsoft Windows, Microsoft Xbox with Kinect, MomAgenda, My Style Genie, Nintendo, Nissan, Nokia, Northstar Games, Olympus, Omni Hotels, OpenSky, Parents.com, PBS, Picaboo, PicPocket Books, PlayStation, Proctor & Gamble, Ringya, Ruckus Media, Safely, Sam’s Club, Savvy Source, Scholastic, Shutterfly, Snapfish, Sony, T-Mobile, Tegu Blocks, The Mother Company, Tiny Prints, Toyota, TrendMicro, Turbo Tax, Ubisoft, Udi’s, UPS, Verizon Wireless, VINCI, Volkswagen, Wells Fargo, Western Digital, Yahoo, Zaarly, Zulily, and even more that aren’t listed.

Besides being great friends who share a brain and balance each other out, Lisa and Leticia have their own distinct styles that they share on their personal sites. Lisa provides a daily pinch of travel, food and culture, through her lifestyle site, A Daily Pinch, while Leticia helps families navigate the ever-changing world of technology over at Tech Savvy Mama.